Lauren Weis

I treat design decisions like product bets — testing first, polishing last.

10+ years of product bets at Atlassian, Attentive and Knotel. Now I build them, too, with AI agents.

SIDE QUEST Nº 01
A closet app that shows value from the first photo, built with a team of AI agents Outfit saved and pieces in the closet in under 4 min, vs. 6 to 8+ min in the apps I timed
See the case study
Shipped work
Animation: building a reply-branching text journey
Attentive

Bet on automation to turn one-way marketing texts into conversations

+23% CTR · +6% revenue from reply-based segments
See the case study
Atlassian

Rebuilt Jira and Confluence sign-up by cutting friction, one experiment at a time

+47.5% Jira · +89% Confluence activation, with Onboarding
Coming soon
Animation: flagging a broken chair from a floor checklist
Knotel

Gave on-site managers two light tools to catch problems before customers did

1% → 20% of issues caught by our team, not customers
See the case study
Animation: a client edits an order text and an account manager approves it
Attentive

Made self-serve safe, so brands paid for what Shopify gave free

230 brands chose it over Shopify’s free texts
See the case study